Press Room

Articles
    San Diego Union Tribune 

Press Release
    Ageless Living
    Real FOOD Real FAST

_______________________________________    

 

Copyright SAN DIEGO UNION TRIBUNE PUBLISHING COMPANY Feb 19, 2001

When Rico Caveglia tells you that aging is natural and growing old is not, you figure he's got something up his sleeve. Like maybe a taut tricep.

Either that, or he's just splitting verbal hairs. Gray ones, to be sure.

Take a look at him, a wiry 6-foot, 165 pounds, and you start to get it. Sure, he's 58, chronologically. But his fitness age, owing to his score on a simple measuring test, is 20.

And his attitude is somewhere in between.

A La Jolla-based personal fitness trainer, author and speaker, Caveglia defines old as "deteriorated, worn out, useless." His message: You don't have to go there.

Caveglia champions what he calls an "ageless living" lifestyle designed not so much to reverse gravity as to painlessly accommodate it.

Working primarily with clients 60 and over, he emphasizes two areas that minimize the symptoms of aging: flexibility and strength.

"As we age we really start to lose flexibility," he said. "People get stiff, some to the extent that they can't move their neck -- which can be dangerous when driving a car."

Caveglia, who outlines many of his techniques in the self- published "Ageless Living," borrows from yoga and conventional athletic stretches. He encourages clients to develop core strength, using their own body weight instead of weights and machines in modified pull-ups or push-ups, for example.

But don't think you can eat like an adolescent just because you exercise as regularly as you brush your teeth or comb your hair.

"If there was only one thing I could recommend, between exercising and eating healthy, it would be the latter," Caveglia said. "The only way your cells operate is through nutrients and water."

So it's out with the processed foods and the simple sugars and in with the whole grains and soy and lean animal proteins. "Think of vegetables as the base of the food pyramid," he said.

"If you eat raw food, lean protein and vegetables, there's no way you can put on excess weight. Real food goes through you. It's got enough fiber and bulk to fill you up."

To ease the transition to a more natural food diet, Caveglia wrote "Real Food, Real Fast: How to Prepare Nutritious and Delicious Meals in 12 Minutes or Less."

He finds himself doing more nutrition counseling than training these days, primarily because "changing eating habits is harder for people."

Caveglia, certified in health management and fitness instruction by the University of California San Diego, achieved the fitness age of 20 in a test devised by the San Diego-based FitnessAge company.

It's the same one on which 85-year Jack LaLanne tested 29.

Caveglia sculpts his own body with gymnastics-type workouts, using adjustable parallel bars on a device he invented, the calisthenics cage.

Moving your body weight, instead of pumping iron, better transfers to recreational and everyday activities, he reasons.

By his early 50s, Caveglia had recovered enough from a knee injury, suffered as a New Mexico State running back, to take up sprinting. He wound up winning a silver medal in the Senior Olympics at 53 with a 25.9 in the 200 meters and a gold medal as a member of a 400-meter relay team.

Competing at that level, though, requires the kind of training intensity few people his age can tolerate. So these days, you may see him whisk past you on in-line skates.

Caveglia markets his books and Lifetime Fitness business through his Web site: www.agelesslivinglifestyle.com. He can be reached at (858) 274- 0118.

Jack Williams can be reached at (619) 293-1388; by fax at (619) 293-1896; or by e-mail at: jack.williams@uniontrib.com

_______________________________________

FOR IMMEDIATE RELEASE

CONTACT:  Nancy Hoover, HOOVER COMMUNICATIONS

(619) 758-9881 or nhoover@USA.net

 

Longevity Coach Prepares Students to Age without "Growing Old"

La Jolla, CA - Rico Caveglia's students welcome aging because they do not plan to grow old.  Caveglia, the health management and longevity coach known as "La Jolla's fitness guru," defines growing old as losing the enthusiasm for living...becoming deteriorated, feeble, worn out, decrepit.

To help others create and maintain a life-expanding level of multi-faceted fitness, Caveglia has written Ageless Living, a guidebook that shares the lifestyle that has rewarded him, at age 60, with a certified fitness age of 20.

The ideal fitness level Caveglia stresses for his students is one that allows each to carry out all of the activities he or she wishes, effortlessly and without pain, strain or stress.

"Not everybody wants to run a marathon, "says the gold metal sprinter.  "Individual fitness should be dictated entirely by the desired lifestyle of each person."

In Ageless Living, the longevity coach combines ancient mind/body wisdom with proven fitness techniques, nutrition studies, and modern technology to create the ultimate guide for maximum energy and strength at any age.

He starts with a positive mental outlook.  "Without a happy, healthy mind, the body lacks the enthusiasm and strength required to heal itself and stay strong," Caveglia believes.

Next comes nutritious eating plus the judicious addition of whole food supplements.  Borrowing tips and recipes from his award-winning book,  Real FOOD Real FAST, he eliminates the common excuse of lack of time to prepare healthy foods by sharing his techniques for creating delicious, nutrient-packed meals in 12 minutes or less.

Finally, Caveglia's ageless living program advocates physical exercise.  During his 20 years as a fitness coach and personal trainer, he has developed a workout technique that condenses an hour of normal exercise into only 30 minutes a day.  As a result, his students are motivated by quick results and energized by a daily regimen that is easy to adhere to. 

Once students reach an appropriate health and strength level, the longevity coach urges them to take up fun fitness hobbies.  Included in Caveglia's own regimen is drumming.  "It's a great workout and I enjoy the music," says the part-time professional drummer.  He also enjoys cycling, in-line skating, mountain climbing and ocean swimming.

"Life is not meant to be a struggle," he declares.  "Fitness should be fun!"

The Ageless Living guidebook can be found at most book stores and health centers or can be ordered from Lifetime Fitness, 5580 La Jolla Blvd., Suite 105,  La Jolla, CA 92037,  (858)274-0118, or at www.agelesslivinglifestyle.com.

- 30 -

For more information, please contact Nancy Hoover, HOOVER & ASSOCIATES

7770 Regents Road, Suite 113, San Diego, CA 92122,     (619) 758-9881 or nhoover@USA.net

_______________________________________

FOR IMMEDIATE RELEASE

CONTACT:  Nancy Hoover, HOOVER COMMUNICATIONS

(619) 758-9881 or nhoover@USA.net

 

Fed-Up Fitness Coach Puts Nutritious Eating on the Fast Track

La Jolla, CA - A busy schedule is a poor excuse for not eating healthy foods, according to Rico Caveglia, a well-known health and fitness coach, author and three-time Senior Olympics gold medalist.

      Weary of hearing his clients and seminar attendees complain that they lack enough time to prepare nutritious meals, Caveglia wrote Real FOOD Real FAST, How to Prepare Delicious and Nutritious Meals in 12 Minutes or Less.  The book cuts shopping, storage and preparation time to little more than sitting in line at the fast food drive-up window.  It includes his "Speed Shopping" and "Fast Track Kitchen" techniques, along with recipes, nutrition and longevity tips.

Caveglia says that the habit of eating healthy foods is especially important for busy mothers, not only for their own vitality, but to instill a lifetime habit of healthy eating in their children.  "When children acquire the habit of nutritious eating, they grow up to be better students, stronger athletes and far healthier adults.  They establish a healthy pattern that results in lifetime fitness."

Seniors are another favorite Caveglia target.  "Aging should be a time of growing wiser, of enjoying life's gifts, not of growing old," he insists.  "The reason bodies grow

weak and old can usually be linked directly to poor eating habits and physical neglect," he advocates.  Caveglia, who at age 60 recently registered a fitness age of 20, has helped thousands of seniors regain their vitality, strength, and mental/physical performance through his Ageless Living(tm) books and seminars.

Like everything he does, Caveglia has turned healthy food preparation into fun.  His methods include family and friends in the process from start to finish, making his Fast Track Food Prep System(tm) an adventure.  Another important ingredient is music, another Caveglia passion. 

Real FOOD Real FAST, How to Prepare Nutritious and Delicious Meals in 12 Minutes or Less, is available on many book stores and health centers or from Lifestyle Fitness, 5580 La Jolla Blvd., Suite 10, La Jolla, CA 92037, (858)274-0118, or at www.agelesslivinglifestyle.com.

-30-

For more information, please contact:  Nancy Hoover, HOOVER & ASSOCIATES

7770 Regents Road, Suite 113, San Diego, CA 92122

(619) 758-9881 or nhoover@USA.net

News Request:	E-mail
Contact Person:	Rico
Phone:	(858) 274-0118
Mail Address:	4730 Everts St, San Diego, CA 92109